New Zealand Trade and Enterprise (NZTE) taped a series of interviews with executives who offered economic development advice for creative and enterprising New Zealand companies looking to build their presence in one of the world’s most competitive marketplaces.
Click here: http://www.nzte.govt.nz/section/14515/18263.aspx to watch them discuss:
• the cultural attributes of the North American business market;
• the unique needs of the customer;
• how to make your product or service stand out;
• how to sustain growth once you achieve your goals.
Peter Bull, Regional Director Americas (NZTE) comments on the importance of the North American economy to New Zealand, NZTE’s role in assisting companies expand in North America, and the challenges companies face in North America.
Bridget Liddell, Chair, Americas Beachhead Advisory Board talks about the enormous opportunities in North America and the importance of being well prepared before entering the market.
Neil Campbell, CEO, Mosaigen discusses the importance of finding the right people, developing an entrepreneurial culture and how companies can get the most from NZTE’s Beachheads program, which provides companies with access to business networks to accelerate market development and business readiness training, among other services.
Rob DeRocker, Executive Vice President, Development Counsellors International (DCI) provides his observations how New Zealand businesses can leverage their innovative approaches to problem-solving, the positive attitude of Americans on all things New Zealand, and how to harness this enthusiasm as a point of differentiation in a crowded marketplace.
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