The annual Public Relations Society of America Travel & Tourism Conference is always a rousing opportunity to network with leading travel communicators from across the country, and learn from thought-provoking and industry-leading speakers.
This year’s theme, Go For Green!, really hit home, concentrating on how destinations can be environmentally friendly, while attracting tourists who are seeking to minimize their carbon footprint.
Keynote speaker, Andy Dumaine, founder of shrinkingfootprint.com, kicked off the conference with an introduction of impending doom -- “the world is going to end!” Or at least, with high energy prices and airline reductions, travel as we know it will cease … and he challenged PR professionals to help make a difference.
You may well ask, what can I actually do? I can’t tell a mayor that her city needs to build a LEED-certified convention center, nor can I take a shovel and start building bike paths downtown. But that doesn’t mean we throw in the towel.
Here are just a few thoughts on how travel communicators can help save the planet:
Set an example at “home”. As a leader in destination marketing, recycle as much as possible in your office -- use recycled paper in copies and printers, reuse the reverse side of discarded pages for draft printouts when necessary, and explore ways to mitigate the effect of the business travel through carbon offset programs.
Launch a green team. Have a team of three to five people who meet once a month to discuss how to make your community more environmentally friendly. Look outside your office and include partners, and stakeholders. Going green shouldn’t be a one-person task, and everyone will benefit from the big ideas you design!
Highlight the “green” aspects of your destination, hotel or attraction. A hotel going green won’t become a feature news story anymore. But that doesn’t mean that consumers aren’t interested! Design a web page that profiles your effort to “go green.” Consider listing green packages, and showcasing what your organization is doing to become environmentally friendly.
Think Electronic. These days journalists and reporters prefer to receive press materials via email, replete with web links. And yet, how much money do destinations spend on printing glossy press packets that are often obsolete within months? Design media information for the web, and make the materials available online. Think of the trees (and money!) saved!
Be an advocate. As a destination representative, advocate for more parks, more bikeways, more recycling, and less waste.
Let us know what you’re doing in your community – and your office – to “Go Green” we’ll help you spread the word!
Stunning story, did not thought this would be so cool when I saw your title.
Very interesting read. Thanks.
I never imagined how much information there was online on this! Thank you for making this all simple to figure out
I esteem the inestimable tip you offer in your post. I will bookmark your blog and have my kid check up here frequency. I am rather sure they will review a lots of new stuff here than anybody else!
Hello. This is kind of an "unconventional" question , but have other visitors asked you how get the menu bar to look like you've got it? I also have a blog and am really looking to alter around the theme, however am scared to death to mess with it for fear of the search engines punishing me. I am very new to all of this ...so i am just not positive exactly how to try to to it all yet. I'll just keep working on it one day at a time Thanks for any help you can offer here
Saw your Blog bookmarked on Reddit.I love your site and marketing strategy. Check out my website if you get a chance, just click on name. My Public Records Blog - http://downloadpublicrecords.blogspot.com/
Saw your blog bookmarked on Digg.I love your site and marketing strategy. Check out my website if you get a chance, just click on name. My Survey Blog - http://legitimatehomebasedjob.blogspot.com
I would indicate exercising subject marketing, let me explicate. You can get a video recording professionally produced for about $47.00 97.00 (30-60 seconds) proving your superb desk drawer slide. You can even demonstrate how sweet it is to destruct your contenders and blast it around over 100 internet video sites for as little as $5.00 per site to be done manualy!You can get keyword inquiry done for you professionally, describing the keyword words that will get you a modest amount of search volum, yes with poorer competing pages. Thank you for this article! I've just heard a certainly incredible news site about seo advertising Strain it!
Hello. This is kind of an "unconventional" question , but have other visitors asked you how get the menu bar to look like you've got it? I also have a blog and am really looking to alter around the theme, however am scared to death to mess with it for fear of the search engines punishing me. I am very new to all of this ...so i am just not positive exactly how to try to to it all yet. I'll just keep working on it one day at a time Thanks for any help you can offer here.
I have read articles related to tourism in your blog, let there be many more interesting articles like this, thanks:)
Love the blog...people are missing out not using MLM and GDI more
How complete are public records that you get on the Internet? How do you really know if you are getting what you need.