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October 27, 2008 9:22 AM

Second Post Card From Atlanta: How To Communicate With Site Selection Advisors:
October 27, 2008

On the last day of the IEDC Atlanta Conference (Wednesday, 10/22) a phalanx of 20 professional site consultants had at it with close to 700 development practitioners answering a couple of dozen queries seldom unanimously.

 

But on one point the location advisors agreed: how to and how not to contact them walking a tight rope between apathy on the one hand and annoyance on the other. Some highlights:

 

1)     They’re busy and their time is literally money so no big brochures. leisurely newsletters or multi-colored sales pieces no matter how flashy and flamboyant;

 

2)     Plug them in on the bad news too, especially newly closed facilities where a cluster of skilled and talented people are still available;

 

3)     For your website forget the pyrotechnics; stress hard up-to-date facts and figures particularly when they differentiate you from your competition;

 

4)     Most of the consultants favored regionally packaged information which covers and combines a number of places with differing characteristics; you’ll gain attention if you join with your neighbors;

 

5)     In all your consultant communications brevity is the soul of success and the right graphic, as the Chinese once pointed out, is still worth a mountain of words;

 

In talking to place consultants the famous “KISS” principle still applies (‘Keep It Simple, Stupid!”)  

 

 


Posted by tlevine at 09:22 AM      Email This      Comments (652)      Trackback (0)
    
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