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On May 11th, more than two dozen Sonoma County businesses celebrated National Tourism Week by “making change” with a total of $25,000 in $2 bills.  Trust me, that’s a lot of two-dollar bills.  

As the rarely-seen bills, bearing the portrait of Thomas Jefferson (hence the “SpendTom.com” tag), make their way through the community and beyond, they will act as a reminder of the scope and economic impact of the tourism industry in Sonoma County.   

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For an industry that often feels like Rodney “I don’t get no respect” Dangerfield, this is a tangible means of communicating our economic muscle.   

New media is driving much of the “SpendTom” effort.  Twitter, Facebook, You-Tube and a good old-fashioned website links are all provided below:

 

www.spendtom.com

www.twitter.com/spendtom

www.facebook.com/pages/SpendTomcom/170466785507  

http://www.youtube.com/watch?v=5xvqTlkOIbE&feature=related

 

Congrats to all the folks at the California Travel and Tourism Commission (Caroline Beteta, Susan Wilcox, Amanda Moreland, Jeanne Sullivan, Tim Lowery) and the Sonoma County CVB (Ken Fischang, Tim Zahner) as well as my DCI Colleagues (Malcolm Griffiths, Peggy Bendel and Brittani Wood) who worked so hard on this effort!!!


Posted by alevine at 02:00 PM      Email This      Comments (18)      Trackback (0)
    
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