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Andy Levine  

Andy Levine

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June 4, 2009 8:08 AM

Five Rules of Successful Place Branding
June 4, 2009

On Friday morning I will be participating in a “Branding the City” Panel at the World Investment Conference in La Baule, France.  Here’s a link to the conference webpage (www.labaulewic.org).  A very interesting line-up of speakers will be presenting.  

 

I’m interested to see how this largely European audience reacts to “five rules” detailed in my presentation:

 

1.      Be Different – Really Different

2.      A Logo is Not a Strategy

3.      The Calf Rarely Brands Itself

4.      Find the Right Balance Between External and Internal Customers

5.      The Case Against a Single Brand

 

Hopefully, this will generate some controversy among the group. 

 

You can check out the full presentation at (http://aboutdci.com/dci/media/docs/Five%20Rules%20of%20Successful%20Place%20Branding%20%20%20Branding%20the%20City%20on%20June%205.pdf).  As always, I welcome your candid comments and thoughts. 


Posted by alevine at 08:08 AM      Email This      Comments (13)      Trackback (0)
    
Related topics:  Economic Development

 
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