On Friday morning I will be participating in a “Branding the City” Panel at the World Investment Conference in La Baule, France. Here’s a link to the conference webpage (www.labaulewic.org). A very interesting line-up of speakers will be presenting.
I’m interested to see how this largely European audience reacts to “five rules” detailed in my presentation:
1. Be Different – Really Different
2. A Logo is Not a Strategy
3. The Calf Rarely Brands Itself
4. Find the Right Balance Between External and Internal Customers
5. The Case Against a Single Brand
Hopefully, this will generate some controversy among the group.
You can check out the full presentation at (http://aboutdci.com/dci/media/docs/Five%20Rules%20of%20Successful%20Place%20Branding%20%20%20Branding%20the%20City%20on%20June%205.pdf). As always, I welcome your candid comments and thoughts.
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