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Malcolm Griffiths  

Malcolm Griffiths

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malcolm.griffiths@dc-intl.com
 

July 27, 2009 12:23 PM

So who are the ‘Tweet Elite’ amongst U.S. CVB?
July 27, 2009

I’m sure I’m not the only one whose day is being further taken up with monitoring my Facebook feed, ‘RT-ing’ tweets and looking for ‘chatter’ on blogs on behalf of my travel destination clients. As our marketing methods evolve to include social media, it is important for us travel marketers to stay on top of this growing communication trend and interact with potential consumers and ‘influencers’ where they are spending their time and purchasing travel—online.  

 

We all know the latest phenomenon in social networking sites, Twitter, is a service that has captivated millions of individuals and businesses in many industries. Tourism organizations have found that this micro blogging website puts them in front of potential visitors who may be planning a trip soon as well as build relationships with key people who command a strategic following to further communicate their messaging.

 

There is estimated to be more than 300 U.S. Convention and Visitors Bureaus (CVBs) with Twitter accounts, being used to share anything from hotel package deals and event dates to the hottest nightclub or restaurant openings.

 

As the leader in marketing places, we at Development Counsellors International (DCI) took it upon ourselves to determine how these destination marketing organizations are utilizing Twitter to create conversation with potential visitors and influencers as well as to see who is doing it most effectively.

 

By reviewing and analyzing nearly 3,000 “Tweets” posted by 35 CVBs from the nation’s largest 50 MSAs over a month’s period, DCI set out to uncover the travel “Tweet Elite.”  While these organizations did have large numbers of followers and updates, they also ranked highest in connecting with potential visitors, community partners and other important stakeholders.

 

From our study, we’d like to congratulate the following CVB’s that have best been utilizing Twitter for their communication needs. They are 2009’s “Tweet Elite:”

Ø       Baltimore Area Convention and Visitors Bureau

Ø       Greater Fort Lauderdale Convention & Visitors Bureau

Ø       Tampa Bay & Company

Ø       New Orleans Metropolitan Convention & Visitors Bureau

Ø       San Francisco Convention & Visitors Bureau

 

Check out the study at http://www.aboutdci.com/The-Tweet-Elite.aspx.

 

How is your organization using Twitter as a marketing tool? What successes and failures have you seen? What content do you find gets the most interest from your followers? We’d like to know.
Tweet me @DCI_tourism or leave a comment below.

 

Malcolm Griffiths

Account Director


Posted by mgriffiths at 12:23 PM      Email This      Comments (368)      Trackback (0)
    
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Just being on Twitter and engaging with potential visitors is a HUGE step forward. The CVBs who have found their voice online all deserve a pat on the back in my opinion.

Brittani Wood said  
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CVB's are a great resource for visitors and residents alike. Residents of a location should consider following their own CVB on twitter for updates on events and specials to help them enjoy being a tourist in their own backyard.

Maureen said  
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It would be interesting to see if bookings or number of visitors increased as a result of the CVB activity on twitter.

I follow a few "places" on twitter with a plan to eventually go there. The CVB tweets keep these places top of mind for me; a good thing for them.

Follow me: @5691gerg

Greg Padley said  
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Make sure you check out Philadelphia's @VisitPhilly -- now included in the revised list of Tweet Elite.

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