According to the Wall Street Journal, at least one segment of the industry is banking on it...tour operators! 

Considered the Costco of the tourism industry, tour operators are often able to offer travelers great value by selling an experience in large quantities. In 2010, this could lead vacation shoppers flocking to tour operators, as they did to warehouse clubs in 2009.  

Let's face it, experiencing more of the world at large, and broadening our global horizons, is an excellent New Year's resolution.  And we can thank tour operators for making it more affordable.

Karyl Leigh Barnes

Vice President, Tourism Practice

Travel Watch

Packaged Travel Predicted to Grow in 2010

By Jonelle Marte

December 31, 2009 

Vacation Comeback?

Vacations may beat out staycations next year, according to a recent survey by the United States Tour Operators Association that found 75% of its members predict international packaged travel will increase by about 18% in 2010. Just over half of members said domestic packaged travel will grow by about 10%.

Only 7% of respondents said they expect to see domestic travel decline in 2010—an about face from last year when more than 70% said they expected sales to plateau or decline in 2009.

Those planning trips may also find more savings, with three-fourths of tour companies saying they are likely to lower rates next year by an average of 5%.

Where will Americans be venturing? Tour operators say the hottest "up-and-coming" destinations include Latin America, Egypt and South Africa.

Italy was the top international destination for packaged travel for 2009—a rank it has held for seven straight years. New York City was named the top domestic city for vacation packages, planned itineraries and tours.